To be honest, I have many different favorite piece of media. Speak of recently, I watched a piece of media really impresses me. The video names "Killing Us Softly" by Jean Kilbourne (you can search it on Youtube, just in case you ask.) It talks about women advertising in media industry and how it effects people in the society. I like it so much personally.
Jean Kilbourne tells us the truth of how advertisers change the roles of women in our daily life. In our modern city we can see advertisements everywhere, such as posters on the streets, commercials on the televisions, and advertisers on the magazines. Jean Kilbourne tells that there are many advertisers select skinny and tall female models to sell their products. In that way, the perspective of beauty was changed in the society. It makes women believe they are valued based on their body, therefore their self-esteem is also based on how their body looks compared to others. Be specific, people think a lady is beautiful if she is skinny and tall. That makes many women to diet. They all want to be beautiful in others' eyes. In a result, many women have eating disorders and other kind of illness according to diet. She also shows that many advertisers change female into objects, such as alcohol and perfume advertisements. The ladies in the advertisers are usually dress sexy and look seductive, or even naked, just covering the important spots by the products, etc. These kind of advertisers make women become supplements to men's life. This media piece shows that many advertisers become a life style in the society. They are not only selling the products but also selling life style.
I think "Killing Us Softly" is a media piece that has ethical concerns behind it. It warns people that these advertisements have serious effect on our lives. Those companies should not use pretty and sexy female models to sell the products even the advertisers have marketing selling points. Moreover, they should not compare female models to objects or animals. Instead, they should have just sell the products directly. I think those companies need more respect toward female. They have to realize how important and serious are the influences, such as our next generation seeing this advertisements as a norm. This media piece totally points out the ethical concerns.
I believe there are many unethical media on the world, such as violence and scary media pieces. There is a difference between media that is about moral or ethical notions versus media that is not about ethical issues. People got different points of view, and it is hard to judge which one is better. I guess people who make the unethical media just because self interest or for fun.
Jean Kilbourne tells us the truth of how advertisers change the roles of women in our daily life. In our modern city we can see advertisements everywhere, such as posters on the streets, commercials on the televisions, and advertisers on the magazines. Jean Kilbourne tells that there are many advertisers select skinny and tall female models to sell their products. In that way, the perspective of beauty was changed in the society. It makes women believe they are valued based on their body, therefore their self-esteem is also based on how their body looks compared to others. Be specific, people think a lady is beautiful if she is skinny and tall. That makes many women to diet. They all want to be beautiful in others' eyes. In a result, many women have eating disorders and other kind of illness according to diet. She also shows that many advertisers change female into objects, such as alcohol and perfume advertisements. The ladies in the advertisers are usually dress sexy and look seductive, or even naked, just covering the important spots by the products, etc. These kind of advertisers make women become supplements to men's life. This media piece shows that many advertisers become a life style in the society. They are not only selling the products but also selling life style.
I think "Killing Us Softly" is a media piece that has ethical concerns behind it. It warns people that these advertisements have serious effect on our lives. Those companies should not use pretty and sexy female models to sell the products even the advertisers have marketing selling points. Moreover, they should not compare female models to objects or animals. Instead, they should have just sell the products directly. I think those companies need more respect toward female. They have to realize how important and serious are the influences, such as our next generation seeing this advertisements as a norm. This media piece totally points out the ethical concerns.
I believe there are many unethical media on the world, such as violence and scary media pieces. There is a difference between media that is about moral or ethical notions versus media that is not about ethical issues. People got different points of view, and it is hard to judge which one is better. I guess people who make the unethical media just because self interest or for fun.
I wish females can be often depicted in positive way in the future. Not only it makes women better off, but also changes toward our next generations. We should work together to build a better living space!
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